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‘Adventures In Legal Tech’: The Risks Of AI-Generated Legal Marketing

Daily Legal Briefing by Daily Legal Briefing
September 29, 2026
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‘Adventures In Legal Tech’: The Risks Of AI-Generated Legal Marketing
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Here’s a compliance issue almost nobody in legal marketing is talking about: Your AI app may not reflect your state bar’s advertising rules.

In this episode of “Adventures in Legal Tech,” David Arato, founder of Lexicon Legal Content, joins host Jared Correia to discuss the pitfalls of mass AI publishing in legal marketing.

The discussion covers the reasons mass AI publishing is triggering Google penalties, the compliance risks law firms are ignoring in their marketing content, and how the rise of AI overviews is reshaping the entire game.

Is AI Marketing Putting Your Firm at Risk?

AI may seem like it’s on your side … but is it? 

Find out from David how your AI-generated content has the possibility to hurt you more than it will help.

Are AI Overviews Stealing Your Clicks?

An AI overview can take away the triumph of being an organically No. 1 ranked firm on Google. David dives into the zero-click search problem and how it is diminishing organic search results for legal firms. 

For the Full Discussion

Curious to learn more? Check out this episode below



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