Breaking Legal News & Current Law Headlines | Daily Legal Briefing
  • Home
  • Hot Topics
  • Breaking
  • Business
  • Big Law
  • Small Law
  • Law School
  • Legal Tech
No Result
View All Result
No Result
View All Result
Breaking Legal News & Current Law Headlines | Daily Legal Briefing
No Result
View All Result
Home Small Law

Adding A Search Bar To Your Website

Daily Legal Briefing by Daily Legal Briefing
February 11, 2023
in Small Law
0
A Step-By-Step Guide To Personal Injury Firm Marketing
4
SHARES
32
VIEWS
Share on FacebookShare on Twitter


apps-ga1d3c25ac_1920Enhancing the user experience will propel your law firm’s website and increase your Search Engine Optimization (SEO) rankings. Adding a Search Bar could be just the tactic needed to accomplish this. A search bar is a powerful tool that increases user engagement on your website. Learn more about website search bars and how they can help a law firm’s website by reading today’s post.

What Exactly is a Search Bar on a Website?
A website’s search bar is like a search engine’s search bar. You type keywords or questions into a box, and then the search engine looks for information related to your keywords and questions on that specific website. A website search bar is limited to only what is included in a website; it does not search the internet.

A search bar is often at the top of a website or on a blog page, making it easy for visitors to plug in what they are looking for. It saves the reader from having to scroll and click on different links to find the topic they want.

Do You Need to Add a Search Bar To Your Law Firm’s Website?
There are several benefits to having a search bar on your website. The benefits include:

Quick Access to Relevant Information
Users must simply type the topic they are interested in into the search box. Results will pull up all relevant information. This saves a potential client from trying to find information randomly by looking at numerous irrelevant pages.

A search bar increases website user satisfaction and will increase confidence in your law firm. People tend to revisit websites they have had success on previously. Additionally, having access to immediate information, will provide answers that a potential client seeks. This may eventually lead to new clients.

Highlighting Your Expertise and Specialties
A search bar highlighting your expertise is easy and will help you stand out from the competition. For example, if someone is searching for what to do when they are in a car accident, your search bar may provide them with useful information.

Your search bar may pull up information on what to do in that situation, but it could also pull up testimonials in similar cases that you recently won for someone involved in a car accident.

Instant Answers for Potential Clients
Everyone uses search bars when utilizing search engines for specific information. 21st-century internet users are used to immediate gratification and want an answer immediately. Consumers may leave your website if they try to find information that takes too long. Including a search bar on your website provides that instant gratification visitors expect and appreciate.

Reduced Bounce Rates
A bounce is when a user only visits one page on your site. Bounce rates refer to how long it takes a user to navigate away from your website. Search bars make it easier to keep potential clients browsing around your pages.

The more user-friendly your website is to visitors, the lower your bounce rates will be, and the more likely users will remain on your website, and continue interacting with it.

Queries Contain Valuable Information
Search bars can help you discover what potential clients and users are looking for and what they want from your website. Integrating your search bar into Google Analytics can gather useful information to help you optimize your pages. This data analysis will allow you to anticipate needs and respond accordingly.

A Mobile Friendly Site
Devices change user experiences on websites. Search bars can be helpful for mobile users because they enable a user to input exactly what they want and will search specifically for that topic. Sometimes a website is not user-friendly on a cell phone, and it can be difficult to navigate. The search bar makes it easy and more mobile-friendly.

Best Practices for Adding Search Bars
Adding a search bar is a smart marketing tactic and will drive more traffic to your website, generating new leads. The following best practices are recommended:

An Easy-to-Find Search Bar
Your search bar should be easy to find. This will prevent users from bouncing. The best places to add a search bar are the top-right or top-center of your webpage. Do not place a search bar in the footer or a menu, as it will not be visible. It is wise to include the search bar on every website so the user can easily move from page to page and topic to topic.

Use Familiar Text Field Boxes, Search Buttons, and the Search Icon
Always give the user what they want. Use the familiar search box and a search button, just like they see and use on Google searches. Users will recognize the magnifying glass icon for their searches. You can place this icon on the search button, inside a text box, or on a button that shows or hides the search bar.

An Appropriately Sized Search Bar
A search bar should be large if you want it to be noticed, especially if it is your primary navigational tool. You must also consider how long the user’s input may be. Users want to see their entire question or keyword in the search box.

While you may want the search box to be prominent, you do not want to overwhelm the page. Remember that mobile users will also use the search bar and design your search bar accordingly.

Autocomplete
Users appreciate when they type in a question or a word, and the search bar automatically completes their thought. Their search makes sense. They can see that others have the same questions.

This provides comfort. With autocomplete, you can tailor predictions based on your firm’s practice areas and the content on your web site. It is possible to limit the autocomplete suggestions so a user is not overwhelmed. You can further enhance a user’s experience by allowing them to select a suggestion and/or use their cursor to move up and down the list of suggestions.

Other High-Tech Functions
Search bar functions can be enhanced by making search results show specific pages before others. If a user searches for “workers’ compensation,” the workers’ comp practice page or successful recent cases can populate before a blog.

Drop-down menus may be added to filter results, and results can populate even when words are misspelled or have alternate keywords.

Digital Marketing Next Steps
Search bars are user-friendly, increase website traffic, and can potentially help you acquire new clients. Ensure your website has the proper search bar by making the first steps to include one on your website.


Annette Choti, Esq. graduated from law school 20 years ago, and is the Founder of Law Quill, a legal digital marketing agency focused on small and solo law firms. Annette wrote the bestselling book Click Magnet: The Ultimate Digital Marketing Guide For Law Firms, and hosts the podcast Legal Marketing Lounge. She is a sought-after keynote and CLE speaker throughout the United States and Canada. Annette used to do theatre and professional comedy, which is not so different from the legal field if we are all being honest. Annette can be found on LinkedIn or at at annette@lawquill.com.



Click to Read Original Article

Previous Post

Harvard Law School Student Arrested In Bias Attack

Next Post

The Law Schools That Are The Best For State Clerkships (2023)

Daily Legal Briefing

Daily Legal Briefing

The latest breaking legal news from across World all in one place.

Related Posts

Lawyers Should Nurture Smaller Clients
Small Law

Lawyers Should Nurture Smaller Clients

by Daily Legal Briefing
March 23, 2023
LeVar Burton Shares Advice For Lawyers
Small Law

LeVar Burton Shares Advice For Lawyers

by Daily Legal Briefing
March 22, 2023
Tax Strategies for Solos & Smalls in a Digital and Web 3.0 World
Small Law

Tax Strategies for Solos & Smalls in a Digital and Web 3.0 World

by Daily Legal Briefing
March 22, 2023
Introducing The ‘Reference Manual Of Legal Tech Lists’!
Small Law

Introducing The ‘Reference Manual Of Legal Tech Lists’!

by Daily Legal Briefing
March 20, 2023
Black Paralegal Mistaken For Drug Dealer Left ‘Humiliated’ By Encounter With Police
Small Law

Black Paralegal Mistaken For Drug Dealer Left ‘Humiliated’ By Encounter With Police

by Daily Legal Briefing
March 20, 2023
Next Post
The Law Schools That Are The Best For State Clerkships (2023)

The Law Schools That Are The Best For State Clerkships (2023)

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Premium Content

Does Twitter Have Any Employees Left Who Remember That The Company Is Under A Strict Consent Decree With The FTC?

Twitter’s Big Ad Plan: Violate FTC Consent Decree, California Privacy Law & EU Privacy Laws To Force Users To Hand Over Info For Ad Targeting

December 17, 2022
This Year’s Incredibly Stable Bar Exam Scores

This Year’s Incredibly Stable Bar Exam Scores

September 15, 2022
Working At A Large Law Firm That Is Struggling Financially

Working At A Large Law Firm That Is Struggling Financially

November 24, 2021

Browse by Category

  • Big Law
  • Breaking
  • Business
  • Hot Topics
  • Law School
  • Legal Tech
  • Small Law

About US

Breaking Legal News & Current Law Headlines | Daily Legal Briefing.
Online coverage of breaking legal news and current law headlines from around the US. Top stories, videos, insight, and in-depth analysis.

Categories

  • Big Law
  • Breaking
  • Business
  • Hot Topics
  • Law School
  • Legal Tech
  • Small Law

Recent Updates

  • Former Biglaw Attorney Suspended From Practice For Insider Trading
  • This Biglaw Firm Is Expanding By Hiring A Boatload Of Lateral Partners
  • Lawyers Should Nurture Smaller Clients

© 2021 Daily Legal Briefing | Breaking Legal News & Current Law Headlines

No Result
View All Result
  • Contact Us
  • Home

© 2021 Daily Legal Briefing | Breaking Legal News & Current Law Headlines

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?