Last year, Clio joined the hockey world as a jersey sponsor for the Vancouver Canucks. They’re no longer alone among legal technology providers, with Filevine announcing a helmet sponsor deal with the newly minted Utah Mammoth. As Utah Mammoth branding decisions go, not to denigrate the Filevine partnership, but it’s a distant second behind changing the name to Mammoth after playing its first season with the very I-forgot-my-homework-was-due-today name of “Utah Hockey Club.”
Filevine, who showed off one of the coolest products I saw last year with its Depo Copilot, will appear on both Utah’s home and away helmets. “Filevine will also be visible rinkside in the penalty box,” the official Mammoth press release notes.
Having a strong legacy in supporting personal injury firms, the company is getting back to its roots by sponsoring a sport where engaging in game time assault and battery is a feature and not a bug.
“Partnering with the Utah Mammoth is a unique opportunity to grow Filevine’s presence and support our local community,” said Sean Dowdle, Chief Revenue Officer at Filevine. “We believe in breaking barriers with technology, and the Utah Mammoth share that same relentless drive for performance. This partnership is a natural fit and we’re looking forward to the upcoming seasons, and growing connections with fans who share our passion for excellence and teamwork.”
It’s a testament to the money flowing into legal technology that we’re seeing familiar legal products taking the leap into sports sponsorship previously reserved for a mix of big financial institutions and energy drinks.
And, for anyone interested in the tracking the 2025-26 legal tech classic, Utah will visit Vancouver on Friday, December 5 in the first of three regular season matchups.
