Generative AI is all the rage right now, with everybody doing flips over ChatGPT.
What does generative AI do? It produces content.
So if you’re somebody who does content production for law firms, are you in your bunker right now?
Not necessarily — because we’ve at least got Adam Kosloff of Virtuoso Content to come on the Non-Eventcast podcast, talking over what AI means for the future of law firm content marketing.
We start off with the most basic question: How does a copywriter feel about AI? (4:56)
Then, we engage in a discussion of how AI can help law firms (11:53), including by streamlining business processes (16:38).
Next, Adam talks about how AI can limit attorneys who are trying to think about new strategic pathways (20:52) — and how getting creative about any aspect of business management still starts with humans, even where AI assists (22:21).
When it comes down to it, a lawyer’s ability to think creatively is massively valuable in the content marketing and social media space (23:09).
If you want to get a better sense of how AI can assist in your marketing strategy, as well as how you should utilize vendors in this new environment, this episode is for you.
Feel free to also check out our CRM Buyers Guide at the Non-Event for more on the latest resources to improve your firm’s business development efforts. (The Non-Event is supported by vendor sponsorships.)
Jared Correia, a consultant and legal technology expert, is the host of the Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers.
