Lawyers have been marketing their practices in the same way, for a long time.
Talk to other lawyers, get referrals. Rinse and repeat.
Of course, there’s a whole host of other marketing options accessible to you, if you choose to engage them.
And, it turns out that younger lawyers, especially millennials, are taking a web-first approach to marketing.
So we brought on a millennial lawyer to talk about her marketing strategy.
In this episode of the Non-Eventcast, we speak with Giselle Rodriguez of the Law Office of Giselle M. Rodriguez in Boston, to school you on the new school.
Giselle talks over the different marketing approaches that millennial attorneys take (5:37), as well as how she built her own marketing plan (7:38). Giselle also discusses how she uses TikTok to promote her business (15:27).
We also addressed how Giselle repurposes her TikTok content for other platforms, like Instagram and Facebook (21:03, 23:34, 24:37). Finally, Giselle talks all about her movie acting career — yes, that’s right: Giselle is kind of a big deal (26:56). Maybe that’s why she’s so good at using social media.
If you’re looking for a new perspective on marketing your law practice, start here. (You won’t even have to dance on TikTok. Promise.)
(If you’d like more on the latest advances in CRM, feel free to swing by the Non-Event.)
Jared Correia, a consultant and legal technology expert, is the host of the Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers.
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