You know a modern business needs to have a website — and, if you didn’t, maybe just stop reading this right now.
But seriously, the question for a while now has been more about optimizing websites.
What are the components for a viable, modern website in a deeply competitive online environment for law firms?
We were so curious, we decided to record a whole podcast about it.
We invited Bruce Policky of Tabs3 onto the Non-Eventcast to get his best tips for building a law firm website.
We launched this episode by talking about how to map a website build, including potential costs (5:27, 7:13).
After that, Bruce discussed how to drive consumers to the law firm website, including by utilizing content marketing and SEO strategies (9:07).
Bruce followed that up by addressing website navigation tactics and the importance of responsiveness (16:56), as well as how to publish the site (13:24).
On a related note, Bruce covered the importance of an immediate response to new leads by the law firms that would hope to close them (20:05).
Lastly, Bruce went over how payment processing works on websites (20:45), as well as addressing the legal consumer preference for making payments online (21:36).
If you think your website might need a little sprucing up, make a pit stop at this episode, so you can then deploy some of these useful tips on your own.
Feel free to also check out our CRM Buyers Guide at the Non-Event for more on the latest resources to grow your business. (The Non-Event is supported by vendor sponsorships.)
Jared Correia, a consultant and legal technology expert, is the host of the Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers.
