Good lawyering only gets you so far without clients. Or a referral network. Or trusted local counsel. Ultimately, attorneys need healthy connections to do their thing.
And the rolodex simply doesn’t cut it anymore.
LexisNexis just announced InterAction+, opening up its venerable InterAction CRM solution — already in wide use among Biglaw firms — to a broader array of customers by taking advantage of the power of the cloud. Some small and medium-sized firms could never afford an on prem CRM solution like InterAction, and now they don’t have to.
“Law firms of all sizes are facing more competition than ever, and technology is a necessary priority to help secure business,” said Sean Fitzpatrick, CEO, LexisNexis UK and North America. “InterAction+ combines the power of a legal CRM with exclusive content from LexisNexis®, allowing law firms to stay ahead of the competition.”
Utilizing a single sign-in, Interaction+ users can hop into a straightforward interface. It’s flagging that someone within your organization has the bad fortune to be stuck in a meeting with Neena.
And like a rolodex with a scolding function, the system flags contacts that the user hasn’t kept up with. Checking the dashboard, perhaps now is a good time to catch up with Kevin Sydney there… honestly, you’re not even sure you remember what he looks like.
In addition to prodding attorneys to keep on top of their network, Interaction+ leverages the power of Context:
Many law firms struggle to proactively uncover new business opportunities while trying to mitigate at-risk clients and secure their business. InterAction+ delivers actionable insights from Context that provide predictive data analytics to address these issues. US customers can view litigation events by firm, practice area, and jurisdictions for users’ clients and prospects in an easily digestible format. With an at-a-glance dashboard, InterAction+ allows users to quickly identify relationships at risk, clients with low engagement and others that need immediate attention.
These basic Context capabilities are free with an InterAction+ subscription, but with a full Context subscription, users can access even more data. And while Context is the key crossover event at launch, news and company information from LexisNexis Legal News and LexisNexis Dossier will be added over the coming months.
In the above example, the Copyright engagement that’s sending your colleague to a meeting involves ACME Group. Click into ACME Group and see all of the contacts with that organization as well as those Context-driven company analytics.
For the “cloud skeptics” out there, LexisNexis is offering a hybrid option so users can keep the contact data on their own system.
No one goes into law for the business development work. In an ideal world, clients just appear out of thin air and lawyers just handle the law stuff. But that’s not how it goes and if you’ve got to engage in business development tasks, there’s no reason to continue trying to do the job the way they did in the 50s.
Joe Patrice is a senior editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email any tips, questions, or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news. Joe also serves as a Managing Director at RPN Executive Search.