I’ve seen associates that have built personal brands about their families experience negative performance reviews only attributable to their use of social media. I personally don’t believe there is any room within traditional law firms to build a meaningful personal brand. It’s a very fast way for a young attorney to destroy their career.
— Eric Pacifici, the founding partner of SMB Law Group, in comments given to the Legal Intelligencer, on lawyers’ use of social media within the incredibly rigid confines of Biglaw. Pacifici is an alumnus of Gibson Dunn and Kirkland & Ellis, and he began tweeting anonymously while he still worked in Biglaw. “We’re a very risk-averse profession,” he said.
Staci Zaretsky is a senior editor at Above the Law, where she’s worked since 2011. She’d love to hear from you, so please feel free to email her with any tips, questions, comments, or critiques. You can follow her on Twitter or connect with her on LinkedIn.