Stories are increasingly common of lawyers who leave law practice to start legal technology companies, but few achieve the level of success as an entrepreneur of Matt Spiegel. He was a criminal defense lawyer in 2009 when he founded MyCase, one of the earliest cloud-based law practice management companies. In 2012, he sold MyCase to AppFolio, and then left the company in 2015 to start a software company that helped organizations manage trade shows and events. In 2017, he returned to law to start his current company, Lawmatics, a client relationship management (CRM) platform for law firms.
Spiegel was previously on episode 16 of this podcast in 2018, not long after he founded Lawmatics. He developed the product because he saw a gap in the legal market for software that would help firms automate their marketing and run their businesses as sales organizations. In the years since, he has raised $12.5 million in funding, expanded the platform with time-and-billing and e-payments capabilities, and added a generative AI feature to help law firms create and edit client emails and email marketing campaigns.
In this episode of LawNext, Spiegel shares his story as a serial legal tech entrepreneur, discusses why he founded Lawmatics, describes how the platform automates legal marketing and relationship management, and talks about his future plans for the company and the platform.
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