Biglaw firms are ranked in a multitude of ways, from gross revenue to size to quality of life and even prestige. But what about the ways these large firms are performing on LinkedIn? What is Biglaw firms’ engagement like on LinkedIn in terms of followers, comments, likes, and posts? Are they strengthening bonds with their employees and clientele that will help drive new business in the future?
That’s exactly what a new ranking from BTI Consulting Group — Benchmarking Law Firm LinkedIn Performance 2023, Unleashing the Power of LinkedIn — covers in detail. Here are some additional details from BTI’s Mad Clientist blog:
BTI’s 3-year deep dive exploration into Law Firm LinkedIn pages and performance has unearthed a fascinating landscape of achievements and opportunities across law firms of varying sizes. The implications are profound, offering high-performing firms a gateway to inbound business and providing others with a chance to catch up — or leap ahead in the latest source of new business.
Our research reveals that strategically minded and disciplined firms consistently deliver performance levels 3x times better than their larger peers. The extent of this performance spectrum underscores the crucial role of investment, commitment, and strategy in shaping each firm’s destiny.
But which Biglaw firms came out on top when it comes to their LinkedIn engagement? Without further ado, here are the best Biglaw firms in the Am Law Top 30+ (in alphabetical order):
- Allen & Overy
- Cleary Gottlieb
- Clifford Chance
- DLA Piper
- Greenberg Traurig
- Holland & Knight
- Kirkland & Ellis
- Latham & Watkins
Congratulations to all of the firms on their LinkedIn success in 2023. Let’s see which firms will come out on top in 2024.
31 Law Firms with the Best LinkedIn Engagement — by Law Firm Size [Mad Clientist / BTI Consulting]
Staci Zaretsky is a senior editor at Above the Law, where she’s worked since 2011. She’d love to hear from you, so please feel free to email her with any tips, questions, comments, or critiques. You can follow her on Twitter and Threads or connect with her on LinkedIn.