Photo courtesy of LMA
Today marks the end of the Legal Marketing Association’s annual gathering, which drew 1,200 attendees, including about 400 new members, to the San Diego waterfront.
It’s the largest global meeting exclusively for the legal marketing and business development profession, and the agenda was filled with programs exploring niche areas — concrete use cases for AI, deep dives into data use in marketing, and much more.
We’ll be sharing insights from the event in the coming week on our new LMA on ATL channel.
But like just about everybody else, we do love our swag. Without further ado, here’s a sampling of what lucky LMA attendees will be taking home this year.
First, be sure to hydrate.
Attendees at Thursday morning’s kickoff and keynote found these water bottles waiting on their table, courtesy of Great Jakes.
De Novo Digital’s gummy bear test tubes provided a promising welcome to the Marketplace area.
In the past, I’ve admittedly made a conference rookie mistake: deciding to break in new shoes at an event (in Las Vegas, of all places). The multiple padded-sock swag options, courtesy of QorusDocs and Litera, would have been helpful.
As a person with the last name “Barker,” Introhive’s swag distribution methods won my strong approval.
In a striking coincidence, I was greeted with “Come on down!” as I approached the Smith.ai booth, featuring these highly addictive swag mints (IYKYK).
PlayPlay provided the welcome possibility, however remote, of a conference floor hack circle.
Having just closed out the notebook I acquired at LMA23, I was happy to pick up this offering from our friends at Intapp.
Profitsolv’s blue-light glasses were among the fastest-moving items in the hall.
Passle’s iconic octopus also made an appearance.
S&P Global brought a welcome mix of serious and fun (with some high-end pens to boot).
Forget the New Yorker tote. Show off your Chambers prowess instead.
After starting the day with a water bottle, closing it out with a Krishtel coffee mug was a satisfying bookend.
Jeremy Barker is the director of content marketing for Breaking Media. Feel free to email him with questions or comments and to connect on LinkedIn.
