We’ve covered some impressive feats in legal advertising over the years. We knew the Texas Law Hawk long before Taco Bell. Jamie Casino ran a fiery hardcore ad during the Super Bowl. Daniel Muessig ran an epic ad telling potential clients that he “thinks like a criminal.” Muessig started a five-year prison sentence last year so… truth in advertising!
But everything’s flashier in New Orleans, where Juan LaFonta has a new ad and you will absolutely remember his name.
The key to advertising is repetition and they’ve nailed it. An hour after watching this I caught myself muttering, “Juan LaFonta, Juan LaFonta…”
Joe Patrice is a senior editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email any tips, questions, or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news. Joe also serves as a Managing Director at RPN Executive Search.